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Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations

by Martin Eisend,Alfred Kuss

ISBN 13: 9783030107932

Format: Hardcover (250 pages)
Publisher: Springer
Published: 15 Mar 2019

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Information und Kaufentscheidung: Methoden und Ergebnisse empirischer Konsumentenforschung: 10 (Marketing-Management)

by Alfred Kuss

ISBN 13: 9783110104783

Format: Hardcover (218 pages)
Publisher: De Gruyter
Published: 01 Jun 1987

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