Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations
by Martin Eisend,Alfred Kuss
ISBN 13: 9783030107932
Format: Hardcover (250 pages) Publisher: Springer Published: 15 Mar 2019
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Information und Kaufentscheidung: Methoden und Ergebnisse empirischer Konsumentenforschung: 10 (Marketing-Management)
by Alfred Kuss
ISBN 13: 9783110104783
Format: Hardcover (218 pages) Publisher: De Gruyter Published: 01 Jun 1987